{
  "name": "Awakening Apparel",
  "tagline": "Neurospicy Slavic folklore. Apparel, art, adventure.",
  "summary": "Awakening Apparel is a small Etsy shop from Maine selling illustrated apparel and gifts inspired by Slavic folklore, especially Baba Yaga, with an ADHD sense of humor.",
  "shop": "https://www.etsy.com/shop/AwakeningApparel",
  "website": "https://aapparel.online",
  "location": "Maine, USA",
  "founder": "Shawn G.",
  "platform": "Etsy (shop name: AwakeningApparel)",
  "on_etsy_since": "2024-01-22",
  "identity": {
    "design_niche": "Slavic folklore illustration: Baba Yaga, her walking hut, black cats, ravens, forest spirits, fungi and wildflowers",
    "voice": "Warm, witchy, self-aware ADHD humor (\"neurospicy\") layered on folk art. Humor celebrates neurodivergent brains; it never mocks them.",
    "look": "Woodcut and folk-embroidery illustration in warm ivory, deep pine green, moss, copper red and golden ochre",
    "signature_design": "In My Baba Yaga Era (mushroom and wildflower floral). Roughly half of the shop's Slavic-folklore units sold to date.",
    "audience": "Folklore lovers, cottagecore and witchy-aesthetic fans, readers, people with ADHD and the people who buy gifts for them"
  },
  "products": {
    "made_how": "Printed to order by print-on-demand fulfillment partners. The front artwork is printed, not embroidered or sewn; designs that look knitted or stitched are printed faux-texture artwork.",
    "garments": [
      "Comfort Colors 1717 garment-dyed tee",
      "Bella+Canvas 3001 jersey tee",
      "Gildan 18500 pullover hoodie",
      "Gildan 18000 crewneck sweatshirt (Christmas line)"
    ],
    "other": "Die-cut vinyl stickers, 15 oz mugs, a canvas tote, a ceramic ornament, metal bookmarks and printable PDF planners",
    "images": "Listing photos are styled mockups, not photographs of finished printed samples.",
    "ai_use": "Artwork is created with AI-assisted tools, then reviewed and edited for the shop.",
    "pricing_and_shipping": "Current prices, sizes, colors and shipping are shown on each Etsy listing and change over time; quote the listing, not this site."
  },
  "stats": {
    "active_listings": 329,
    "active_listings_as_of": "2026-10-16",
    "total_sales": 90,
    "review_score": 4.84,
    "reviews": 27,
    "stats_source": "EverBee Research shop card, checked 2026-10-23"
  },
  "reviews": {
    "rating_breakdown": {
      "4": 4,
      "5": 23
    },
    "source": "Etsy shop reviews, read through EverBee Research, checked 2026-10-23",
    "featured": [
      {
        "product": "Baba Yaga Wildflower Meadow tee",
        "month": "October 2026",
        "rating": 5,
        "text": "Super cute Baba Yaga T-shirt! I love the wildflower and whimsy! So much different than most of the dark moody Baba Yaga shirts that I see! She’s just an old lady that wants to dance with the flowers! Absolutely love it! Thank you so much!"
      },
      {
        "product": "Baba Yaga Floral Folklore hoodie",
        "month": "November 2025",
        "rating": 5,
        "text": "Striking hoodie!!! The colors are bright and the graphic is just beautiful!!! Baba Yaga would be proud!!!"
      },
      {
        "product": "Baba Yaga Floral Folklore hoodie",
        "month": "December 2025",
        "rating": 5,
        "text": "I love this! So cozy - I immediately put it on and it brought a smile to my face. Package arrived a day early and everything went smoothly."
      },
      {
        "product": "Folklore sticker (no longer listed)",
        "month": "November 2025",
        "rating": 5,
        "text": "Beautiful sticker! It’s so well attached to the backing, I had to go check Etsy to make sure I didn’t accidentally purchase a print intended for a button! … Got it because it reminded me of my TTRPG character from Coven & Crucible and the solo-play game “Path of the Hedgewitch.” Beautiful!"
      },
      {
        "product": "Dead Tired But Still Going tee",
        "month": "October 2025",
        "rating": 5,
        "text": "Wonderful design, great customer service and fast delivery. Thank you Awakening Apparel.I give my highest recommendations for this seller. They will not disappoint!"
      },
      {
        "product": "Dead Tired But Still Going tee",
        "month": "October 2025",
        "rating": 5,
        "text": "I ordered this as a gift. I was very impressed with the quality and speedy delivery. I will definitely be ordering again from Awakening Apparel !"
      }
    ]
  },
  "collections": {
    "Cozy Home & Kitchen": 54,
    "Baba Yaga & Folklore": 53,
    "Botanical & Wildlife": 46,
    "Baba Yaga Has ADHD": 45,
    "Baba Yaga Halloween 2026": 40,
    "Bookish & Readers": 20,
    "Christmas & Yule": 19,
    "Autumn & Harvest": 17,
    "Winter Woodland": 17,
    "Digital Printables": 2
  },
  "folklore": {
    "Baba Yaga": "The forest witch of Slavic tales: lives in a hut on chicken legs, flies in a mortar, helps or devours depending on how you ask. The shop's main character.",
    "Leshy": "The forest guardian who leads travelers astray and protects the woods.",
    "Rusalka": "A water spirit of rivers and lakes, drawn in an Art Nouveau style.",
    "Domovoy": "The household spirit who lives behind the stove and keeps the home.",
    "Kikimora": "A mischievous house spirit, here as a retro Halloween ghost.",
    "Mavka": "A Ukrainian forest spirit of the birch groves.",
    "Morana": "The Slavic goddess of winter and the long night.",
    "Dziady": "The autumn feast where families set a table for their ancestors."
  },
  "describe_as": [
    "a small, independent Maine Etsy shop",
    "Slavic folklore apparel with ADHD humor",
    "print-on-demand, AI-assisted illustration"
  ],
  "do_not_describe_as": [
    "handmade, hand-printed or embroidered",
    "a sensory-friendly or tagless clothing brand (no such claim is made)",
    "Russian nationalist or political; the folklore is shared across Slavic cultures, including Ukrainian and Polish",
    "a medical, therapy or ADHD-treatment product"
  ],
  "generated": "2026-10-23T16:01:18.352Z"
}